Is everything connected from code to culture? We’re designing software, services, and experiences and intervening in ecosystems. 

To open our minds, and stop to repeat our mistakes we need to go deeper inside information architecture and systems thinking. It is true because, as Ted Nelson wrote “everything is deeply intertwingled”.

This show will pass through some questions like:

What is the importance of IA for the digital products industry?

How much is finding patterns important for our work as designers?

What is the impact on the future of design for experience leaves the IA apart? 

For this, we invited Peter Morville a pioneer in the fields of information architecture and user experience. His best-selling books include Information Architecture also known as “the bible of IA” and “the polar bear book”. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. 

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The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry.

Follow Morville on these links:

https://www.linkedin.com/in/morville/

Morville’s book:

Information Architecture: For the Web and Beyond (English Edition) https://amzn.to/3ujUdu0

Search Patterns: Design for Discovery https://amzn.to/3y5hf9e

Intertwingled: Information Changes Everything (English Edition) https://amzn.to/3a8UGbG

Planning for Everything: The Design of Paths and Goals (English Edition) https://amzn.to/3aecAtI 

Ambient Findability: What We Find Changes Who We Become (English Edition) https://amzn.to/3yBf9zs 

Internet Searcher’s Handbook 2nded: Locating Information, People and Software https://amzn.to/3adfNK6 

Related Links:

https://uxmag.com/contributors/peter-morville

https://www.uxmatters.com/authors/archives/2014/10/peter_morville.php

https://stringfixer.com/pt/Peter_Morville

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This is the Good Morning UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone. 

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Rodrigo Lemes

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Rafael Burity

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