Join Rafael Burity and Rodrigo Lemes on Good Morning UX as we sit down with the eminent Lisa Maria, a revered figure in the design world, to delve into the intriguing realm of Information Architecture. Our discussion explores this subject’s new challenges in our rapidly evolving digital world.

Information Architecture, the invisible pillar of our digital world, profoundly impacts how users locate, comprehend, and utilize the information available on the web. Its design can transform the user experience for better or worse, underscoring its critical role in the digital environment.

Lisa Maria Marquis, with her deep knowledge and passion for design, shares her insights on harnessing the principles and practices of Information Architecture to craft digital spaces that are not only efficient but also effective. She explains how a methodical analysis of your site’s content and structure, a well-defined and consistent taxonomy, and strategically developed sitemaps can significantly improve your website’s navigation.

The conversation underscores the importance of being intentional in organizing web content, reinforcing the idea that well-structured information equates to better experiences for everyone interacting with it.

Tune in for an enlightening conversation that offers an in-depth understanding of Information Architecture and equips you with actionable strategies to implement in your work. Remember, in the digital world, how we organize information is just as crucial as the information itself.”

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Lisa Maria Linlkedin and book:

Everyday Information Architecture https://amzn.to/3p5QHUS

You Should Write a Book https://amzn.to/3JbQtlK